There’s no denying that the internet is a competitive place – even for established businesses. With a variety of platforms available, it can get pretty confusing.
So what content are you supposed to upload? Or how do you even start advertising?
Over the years, a lot of people have been researching how to be a successful marketer or business owner online. Turns out, it’s definitely not an easy job. Lucky for you, their results are up for grabs! These YouTube advertising stats will surely help you and your business.
Fascinating YouTube Advertising Statistics Facts (Editor's Pick)
- Over a billion hours of video are being watched on YouTube every day.
- 27.01% of the total social media market share belongs to YouTube.
- YouTube users are most likely women than men.
- 90% of the viewers discover new products or brands on YouTube.
- YouTube ads have an 84% chance of receiving attention than TV ads.
- Ads cost between $0.1 to $0.3 per ad activity.
- YouTube’s revenue to Google is about $13B.
- 78% of marketers agree that YouTube is the most effective video advertising platform.
- 6-second ads are more effective than skippable ads.
- YouTube ads have an average view rate of 31.9%.
Youtube Usage Statistics
1. Every day, over a billion hours worth of video are being watched.
The platform now has a billion users that log-in each month. So it’s quite easy to guess how many people watch YouTube daily. These users generate a billion views each day 70% of which are through mobile devices. According to Alexa, YouTube ranks second on the list of most visited websites on the internet. Each user spends an average of 11.05 minutes on the platform.
2. 500 hours of video gets uploaded on YouTube every minute.
That’s over 720,000 hours! Even if the average person tries to only watch the videos uploaded between certain hours yesterday, they still won’t finish in this millennia.
You’re probably starting to wonder just how many hours of video is on YouTube.
3. 65% of users go to YouTube for help.
Why read instructions when you can watch them? Now that there are tons of videos – from showing you how to build dining tables to cooking certain recipes – a lot of users just turn to YouTube for help. Given that there are over a billion hours of video uploaded, there’s hardly a problem YouTube can’t solve.
4. After Google, YouTube is the second largest search engine globally.
In 2006, Google bought YouTube for $1.65B. Years ago, people thought that paying a billion dollars was a little too much. But today, YouTube is the second largest search engine platform in the whole world. The variety of content that gets uploaded on YouTube plus the diverse reasons why people use it contributes to its ranking.
5. YouTube takes up 27.01% of the social media market share.
Based on Dream Grow’s data, YouTube is only second to Facebook’s 36.64%. But don’t fret YouTube’s share has been increasing in the last few years. Each percentage represents at least 32.8 million visits per week.
6. A third of mobile internet traffic goes to YouTube.
Sandvine reports that 37% of all mobile internet traffic belongs to YouTube. The rest of the percentages are divided among other social media platforms. Facebook videos are at 8.4%, Snapchat – at 8.3%, and Netflix at 2.4%. This only shows that when it comes to using phones, YouTube is the go-to application.
Youtube Viewer Demographics
7. YouTube’s biggest markets can be found in the Asia Pacific.
YouTube usage stats like this one are based on how long users watch videos on YouTube. Every year, the usage doubles or triples in growth. According to Ajay Vidyasagar, YouTube regional director at the Asia Pacific, the five of the application’s biggest markets are:
8. 71% of Americans aged between 26 – 35 used YouTube in the 3rd Quarter of 2019.
71% of Millenials in the United States used YouTube for various reasons. With a growing number of partner channels gaining popularity, the usage is expected to increase in 2020.
9. People aged 35+ and 55+ have used YouTube more than all the other age groups.
(Source: Think With Google)
The number of Baby Boomers and GenX-ers that use YouTube has shot up lately, with over 80% and 40% overall growth, respectively. Boomers go on the platform to watch DIY videos or entertain themselves. Others simply use the site to play old songs or reminisce over the past.
10. In Southeast Asia, Thailand ranks no. 1 in terms of watch time, content upload and the number of gold and silver channel subscribers.
(Source: Nation Thailand)
According to Michael Jittivanich, the marketing head of Google Thailand, 65% of users watch YouTube on mobile devices. The main reason is that Thais prefer using YouTube over TV. With Thais uploading more content, more users are enticed to use the platform.
11. More women use YouTube.
(Source: We Are Flint)
Most YouTube users are female. However, stats show that male and female viewers from the US and in the UK use YouTube equally. The difference is what content they’re watching. Predictably, women watch beauty and fitness videos, while men watch sports or games.
12. More than 90% of viewers discover new products or brands on YouTube.
(Source: Think With Google)
For brands that feel that they have yet to expand their reach, YouTube is one of the best platforms. If their ad is catchy, the new brand can expect to see growth in quite a short amount of time.
YouTube Advertising Statistics
13. The number of small and medium enterprises (SMEs) using YouTube for advertising doubled since 2016.
Are YouTube ads effective? Absolutely! A lot of SMEs have found a safe space in YouTube ads. They’re not only budget-friendly but also very convenient. Best of all, these ads don’t necessarily target users outside the market.
SME’s sales have been skyrocketing!
Well: YouTube ads are short and catchy. Hence, sales-effective.
14. YouTube mobile ads have an 84% chance of receiving attention than TV ads.
In 2017, Google commissioned Ipsos to research how ads are received across platforms. The results show that ads played on YouTube receive more attention than the ones on TV. Think about it: TV ads are longer, so viewers don’t like that. They’ll just opt to take a bathroom break or switch channels.
15. Ads on YouTube have given higher ROI compared to TV ads.
(Source: Think With Google)
From 2013 to 2016, 56 case studies analyzed the difference between YouTube and TV ads in terms of ROI. Partners of these case studies were big players, such as Data2Decisions and Brandscience. The research was done in over eight countries all over the world. Results show that in 8 out of 10 times, YouTube ads produced higher ROI compared to TV ads.
16. On average, businesses pay between $0.1 to $0.3 per ad action.
YouTube ads cost the average business about $10 per day. Meanwhile, industry giants obviously spend more. Of course, billing depends on the ad type, bid, bidding selection, and target options. But what makes these ads different is that businesses only pay if users click on their ads. The majority of adults take action after watching YouTube ads.
62% of Millennials will take action after they finished watching a YouTube ad 51% of those over the age of 35% will do the same. But it doesn’t stop there. Personalized ads that fit the viewer’s preferences will most likely trigger a response among adults too.
17. YouTube advertising earnings are expected to reach $5.47B in 2020.
With so many people using the video platform, there’s no doubt the advertising revenues will spike. The number of rising content creators is increasing. We can only expect businesses to ride on this fame for their benefit. More companies will use the platform to increase brand awareness and advertise new products.
18. YouTube’s Annual Revenue for Google is 13B.
YouTube now earns Google 13B. That’s more than 10x its purchase price. Not only did Google make itself an even stronger powerhouse, but it also leveraged its search engines through the platform. YouTube is the second-largest search engine in the world, after all!
19. TrueView makes a better viewing environment – according to 90% of YouTube users.
(Source: Go Globe)
By having an option to skip an ad, viewers have much more control. As expected, people just wait for that button to pop up before they skip. But when the ad interests them, you can expect the viewers to stick through the end.
Effective Youtube Ad Statistics
20. According to 78% of marketers, YouTube is the most effective video marketing platform.
(Source: Go Globe)
And they’re not wrong on that. As was mentioned earlier, people prefer watching ads on the platform than on TV. That makes it easier for marketers to target their prospects and get ROIs. With over a billion users and options for ad targetting, it’s a brilliant option for marketers who want to see their money grow.
21. 6-second ads are more effective than skippable ads.
(Source: The Brand Gym)
You see, in 2017, the most viewed ad was Corona’s 6-second ad. It easily shared its message without being too lengthy. While it’s a headache compressing valuable content within 6 seconds, marketers have seen that it’s more effective. Users are most likely to watch the whole ad if it’s super short.
22. 70% of short ads are effective in raising brand awareness.
(Source: Go Globe)
YouTube ad skip rates are frightening. But, as mentioned earlier, short ads don’t need to worry about that. But that’s not the best part: these short ads are bringing awareness to brands without costing too much. Without a doubt, we can expect to see shorter ads on the video platform next year.
23. The average view rate on YouTube is 31.9%.
Marketers understand that 15% is already quite a feat when it comes to view rates. So, when the YouTube view rate comes at 31.9%, it’s an admirable achievement. You’ve seen how ads on YouTube drastically increased in number. That number is only going to get higher over the next couple of years.
That was quite a lot of information, wasn’t it?
Let’s wrap up!
YouTube Advertising Statistics Key Summary
With over a billion users logging into YouTube every month, there’s no doubt that advertising on this platform will be worth it. Technology has made it possible for users all over the world to have access to the application. It makes it easier for marketers to identify their target groups and plan their ads.
Knowing the user demographics and what type of ads will be effective on the platform is the first step. It then boils down into what the target market is. Then it’s all about strategy when it comes to ad length and content. Not only is the platform cost-effective, thanks to its TrueView option, but it’s also convenient for both marketers and users.
Well, hope you found those YouTube advertising statistics useful! Now go and use them in your next marketing strategy! We can’t wait to be amazed by the results!