Imagine 3.5 billion Snaps. That’s how much content Snapchat gets for just a day.
With more than 90% of internet users in the U.S. aged 15-24 are active users, you could quickly go viral with a good ad-targeting strategy.
After Facebook, Snapchat has the highest engagement in the world.
That got your attention, huh?
Follow along, we have some juicy stats to share with you.
Fascinating Snapchat Advertising Facts (Editor’s Choice)
- Snapchat engagement is at 3.5 billion Snaps per day
- Over 90% of U.S. population within ages 14 – 24 use Snapchat
- Snapchat has a daily active user of 210 million
- Snapchat generates $2.12 average revenue per user (ARPU)
- Lenses are the most used feature on Snapchat
- Snapchat has 2x more female users than male users
Snapchat Usage Statistics 2019
1. 41.5 million times, that is how much Snapchat was downloaded in May, 2019
(Source: OneZero)
This was more than double the number of downloads Snapchat had in April 2019. This surge came on the back of a new filter release- lens. The figure shot up from 16.8 million the previous month.
2. 210 million people actively use Snapchat worldwide every day.
(Statista)
The daily active users (DAU) of the video and photo sharing platform increased by about 11.4% in the third quarter of 2019 from the same quarter in 2018. The figure went up from 186 million DAU to 210 million DAU.
3. About 6% of global social media users are on the Snapchat platform
(Our World in Data)
3.5 billion of the world’s population is online. 210 million of that population uses Instagram. Those on the top of the leader board are Facebook (2.3 billion users), YouTube (1.9 billion users), Instagram (1 billion users), WeChat (1 billion users).
4. Lenses are the most used feature on Snapchat
(Fast Company)
At the end of 2018, lenses were the most used feature of Snapchat. The crown of butterflies specifically led the pack (you probably used it too!). Considering that this was the primary reason for the largest spike in DAU this year, lenses are still the most popular feature in the app.
5. 97 million people use Snapchat in the United States.
(Statista)
U.S. is Snapchat’s largest audience by far, with most of its users between ages 15 and 34. This figure is over 46% of the total Snapchat usage
6. 18.15 million people in the United Kingdom use Snapchat
(Statista)
The U.K. experienced teenagers switching from other video and photo sharing apps to Snapchat sometime around the middle of this year. This figure is expected to increase.
7. Each Snapchat user posts an average of 16 posts per day
(Snapchat)
3.5 billion snaps are sent daily on the platform. This boasts an active daily usage of 210 million.
8. Snapchat generates $2.12 average revenue per user (ARPU)
(Statista)
This is a massive improvement from the dip it experienced in the first quarter of 2019. Back then, the figure sat at $1.68 ARPU. Most of this comes from engagements in the Discover channel.
Snapchat User Demographics
9. The United State of America has the biggest number of users on Snapchat
(Statista)
97 million people use Snapchat in the U.S. The bulk of this figure is below 25, with a significant chunk between 14 and 17. It is the most popular social network among teenagers in the U.S.
10. There are almost twice as much female users than male users on Snapchat
(Statista)
This isn’t surprising at all. The figures stand at 61% of females and 38% males.
11. Snapchat is downloaded on Android devices more than iOS devices.
(Sensor Tower)
With over 40 million downloads in the first quarter of 2019, Snapchat Android downloads dwarf App Store’s, which was pegged at 13+ million. Snapchat reports an increase in usage on Android devices since it optimized its android app early in the year.
Snapchat Advertising Statistics
12. 20+ global brands use Snapchat for advertising
(Mediakix)
Netflix, Toyota, Virgin America, Sprite, Dove, HBO, MTV, E.A. Sports, Red Bull, AT & T, Acura, General Electric, Samsung, McDonald’s, Audi, Universal Pictures, Sony, NBA, Wet Seal, Mountain Dew, Taco Bell, and Calvin Klein are just some of the brands that actively use Snapchat for engagement.
13. Advertising on Snapchat starts at $3,000 per month
(Wallaroo)
Snap Ads campaigns would cost you at the minimum another $3,000 per month. Sponsored Lenses cost is different for each day, starting at $450,000 per day if it’s running Sunday-Thursday. Prices go all the way to $700,000 for holidays and special events like the Super Bowl. Snapchat Discover Ads start at $50,000 daily. Sponsored nationwide geo-filters are estimated to be about one-fifth of the cost of Sponsored Lenses.
Snapchat Marketing Statistics
14. Over 30% of U.S. marketers use Snapchat for social media marketing
(eMarketer)
While this pales in comparison to Facebook (86.8%) and Instagram (73.2%), it is pretty High considering the skewed audience on Snapchat. Many brands that target the youth market spend more on Snapchat advertising that any other platform.
15. Marketers favor Instagram the most when employing Influencers
(Influencer Marketing Hub)
Instagram is the most favored, followed by YouTube. For some reason, marketers hardly want to engage influencers for Snapchat. This is somewhat ironic considering that influencers feel differently, as you will soon see.
16. Snapchat is the third most used social media platform by influencers
(Influencer Marketing Hub)
While marketers least prefer Snapchat, influencers choose differently. After Instagram and Facebook, Snapchat comes next as the most preferred platform for influencers to execute their campaigns. In the study by Influencer Marketing Hub, 50.8% of the responders said they preferred Snapchat ahead of Twitter and YouTube.
Snapchat Revenue, Conversions, Roi, Average Order Value
17. Snapchat has 0.03% and 0.08% paid and unpaid conversion rates, respectively.
(ILoveFashionRetail)
Snapchat sits at the bottom of the pile when it comes to ad conversion. Facebook, Instagram, and Pinterest are ahead in that order. This has been attributed to the fact that Snapchat is more of a Discovery channel rather than a customer’s go-to for immediate purchase.
18. Snapchat has an Average Order Value of $57.
(ILoveFashionRetail)
The platform has relatively low AOV. Pinterest leads in this with $103 in paid AOV and $65 in unpaid AOV. Instagram follows $103 and $65 in paid and unpaid AOV, respectively. Facebook is just ahead of Snapchat with $69 and $58 paid and unpaid AOV.
19. Snapchat’s global revenue is $446 million.
(Statista)
It is true that Snapchat has seen better days and that the last few years have been riddled with difficulty. However, since the introduction of the gender-swap and baby filter in May, Snapchat’s revenue has been on a steady increase.
Snapchat Advertising Campaigns Case Studies and Examples
20. Snap Ads increased Manscaped company revenue by 17% in two months.
(Snapchat)
It is difficult to find a better story of the power of Snapchap’s Ads system than this. Snapchat published this success story itself. Manscaped took advantage of Snapchat’s upgraded Ads Manager and Snap Pixel to create its winning targeting strategy. Snap Pixels made it easy for Manscaped to see the results of various test targets in real-time. Ads Manager made curation and adjustments easy till the perfect demography was determined and effectively targeted.
Taco Bell’s personalization strategy
Taco Bell is undoubtedly the standard when it comes to how Snapchat user engagement is done. They go through great lengths to personalize the content they churn out. They ensure it speaks directly to their users and is always unique. Considering the prevalent age bracket on Instagram, modern teenage creativity is employed- crazy artwork, text overlays, and cameo appearances from internet stars.
Wrap Up
Snapchat kicked some butts midway into the year and gave investors something to hang onto. Their first-quarter report showed their enthusiasm for the future. As it stands, Snapchat seems to be very specific in its focus – teenagers and young adults. While this will make competition with formidable Facebook and others like Pinterest, Instagram impossible, it comes with the pecks of specialization.
From the latest trends in Snapchat’s technological development (revamping their Android app), there is a reason to believe that they will make innovations to catch the interest of the older generation.
We will keep a close eye for the most exciting Snapchat advertising statistics and trends out there and share those with you!
