Do you enjoy singing, performing, recording? Sharing your videos with the public?
Being one of the top 10 social media platforms on the planet today, TikTok provides just the right environment to empower people to show their talents.
The rise of short-form content distribution networks like TikTok has allowed users to share short recordings of their talent, brief videos, funny clips, and lip-sync recordings.
And today, we’ll take a look at some exciting TikTok statistics.
Let’s dig in!
TikTok Usage Stats
How many TikTok users are there in 2019?
1. In 2019, there are 800 million active TikTok users across the world.
(Source: Market.us)
When it comes to interesting TikTok statistics, the number of TikTok active users is one of the main factors that stand out. It pushes TikTok into the top 10 social media platforms on the planet.
How many users use it daily?
2. 50 million active users each day, solely in the People’s Republic of China.
(Source: CNBC)
While no worldwide number of daily users has been made public, there are strong usage numbers of the Chinese version of the app – Douyin.
How many uploads and views daily?
3. 90% of the app users access it every day.
(Source: Hubspot)
The TikTok usage stats clearly show that this app is here to stay – as it has managed to reach an astounding 1 million video views every day. Also, quite interestingly, out of all the apps in existence – three quarters are only downloaded and used once. After that, people delete them or forget about them.
How much time do people spend on TikTok?
4. The average daily user spends a respectable 52 minutes on the app each day.
(Source: Oberlo)
Regarding the actual time that users spend on TikTok, daily statistics are available. The average everyday user spends a respectable 52 minutes on the app each day. Bear in mind that this does not only count the people who share and create video clips of themselves; but also the people who watch the videos others upload.
To put this into perspective, you should know that people spend almost the same daily time on Instagram – about 53 minutes. Snapchat is a little behind with 49.5 minutes, while Facebook leads the pack with 58.5 minutes on average.
All of this is important information because it shows digital marketers the kind of retention and lead generation they can count on.
How much data does TikTok use?
5. The maximum length a TikTok video can be is just 15 seconds.
(Source: Slate)
Among all of the TikTok user stats we’ve talked about, the one you’re probably wondering about the most is how much data TikTok uses? Well, the maximum length a TikTok video can be is just 15 seconds, so the data per each video isn’t big at all. But, it all depends on how many videos you’ll go through daily.
How many downloads?
6. Over 1 billion downloads in 2019, both on Apple App Store + Google Play store.
(Source: Oberlo)
Interestingly enough, TikTok App Statistics show that it is one of the most downloaded apps in the first quarter of 2019; getting first place on the Apple App Store for the third quarter in the row, and being third on the Google Play store. Furthermore, TikTok remains the only one among the top five apps in terms of downloads that are not owned by Facebook. And the company marked an important achievement this year, as it crossed the threshold of one billion downloads.
How fast did TikTok grow?
7. The company managed to grow from Q1 2018 by about 70%.
(Source: Oberlo)
Just in the first quarter of the current year, 2019, TikTok gained an astounding 188 million additional users. To put this in perspective, the company managed to grow from Q1 2018 by about 70%.
Though, we should note that the huge uptick in user statistics during Q1 2019 was mostly driven by an enlargement of the user base in India. There, TikTok gained almost 89 million new users. This social media app also managed to grow by 13 million users just in the United States over the same period.
TikTok User Demographics
TikTok user demographics by country:
8. 40 million users from the USA alone.
(Source: BrandSynario)
It’s interesting to note that India is TikTok’s biggest market. The app has almost 120 million active users! After that, TikTok demographics get even more interesting, as USA turns out to be the second biggest contender with nearly 40 million users. After that, the biggest TikTok countries are:
- Turkey – 27.4 million users
- Russia – 25.3 million users
- Mexico – 19.6 million users
- Brazil – 18.4 million users
- Pakistan – 11.8 million users
- Saudi Arabia – 9.7 million users
- France – 9.1 million users
- Germany – 8.8 million users
TikTok user demographics by age:
9. 40% of all users are 16 to 24 years of age.
(Source: Oberlo)
While the TikTok age limit requires that all users are 13 or older; around 40% of all users are between the ages of 16 and 24. With that in mind, it’s clear that adolescent and young adult markets are where the company’s strong suit is. Teenage TikTok users are the norm, while older millennials don’t seem to be enthralled with the app.
Men vs. Women TikTok Users:
10. Out of all the worldwide TikTok users, the available stats show that about 55.5% are male, while 44.5% are female.
(Source: Oberlo)
TikTok Traffic by country:
11. Over 25% of the app’s traffic originates from the US.
(Source: Similarweb)
While India has the most TikTok users, it seems that they don’t spend the most time on this app. Instead, web traffic stats indicate that the US provides more than 25% of the app’s traffic! After that, we’ve got countries like Russia, India, Canada, and Turkey all providing much smaller increments.
TikTok Growth Trends:
12. 4% less first-time downloads by the end of September 2019.
(Source: TheVerge)
To grasp TikTok’s value, you need to understand how quickly it had people hooked from all over the world. However, its global growth has started to slow somewhat down. In the quarter that ended last September, they had 177 million first-time downloads, which is 4% less than they had in the same quarter of the previous fiscal year.
TikTok Revenue Growth Rate:
13. $7.2 billion in revenue in the first half of 2019.
(Source: CNBC)
At the same time, the TikTok revenue growth rate is looking as healthy as ever. While revenue figures on TikTok itself have not been made public, its owner ByteDance has had a nice profit in the past year: around $7.2 billion! There are indications that most of the advertising revenue is still coming from the Chinese version of the app, though.
TikTok Trends For Brands:
14. NBA with 5 million fans on the platform.
(Source: Hubspot)
Many brands are using TikTok for its viral kind of marketing. For example, Chipotle made a funny music video that showed tortilla chips as fans at an Adele concert. NBA is huge on the platform, with an astounding 5 million fans! They use TikTok to mix music and game highlights.
Top TikTok users with most followers:
15. Loren Gray has the highest fan base on the platform – 34.8 million followers.
(Source: Wikipedia)
Funnily enough, the TikTok account that has the most followers is the official TikTok account, giving the whole thing a nice meta twist with 35 million followers! Among individual users, the most followed one is Loren Gray, a singer, and public personality. She has an astounding 34.8 million fans on the platform!
Top TikTok users in terms of money-making:
16. Loren Gray is making close to $300,000.
(Source: Distractify)
As of now, there are no ways of directly making money on TikTok; unlike YouTube, there are no monetization options in the app itself. However, the most followed personalities on TikTok have used this platform to gain more followers on Instagram and YouTube, thereby earning money there. For example, the above mentioned Loren Gray grew mostly from TikTok; and now she is worth an estimated $300,000.
Possible Reach With TikTok:
17. In 2019, people from 155 different countries can download TikTok.
(Source: CKGSB Knowledge)
The app also provides a choice of 75 different languages. Because of this, it is on par with the other largest social media apps in terms of diversity, reach, and overall usage. This is of great importance for marketers, as it shows that TikTok can be used to reach a wide variety of target audiences and therefore implement a variety of product promotion strategies and methods of sale.
Regardless of what kind of brand niche we’re talking about, statistically, some of TikTok’s user base will prove to be a part of your target audience. And that’s true both geographically and in terms of interests.
Some more fascinating TikTok News:
18. The company claims to have suffered the loss of 15 million potential downloads as a result of the ban in India.
(Source: Reuters)
In April of 2019, the government of India ordered Apple and Google to remove TikTok from their respective app stores. This happened because a court had concerns about the spread of unwarranted pornographic material among adolescents. However, the ban was lifted only a couple of weeks later, after TikTok addressed the Indian courts, with app returning to its regular mode of operation throughout the country.
Seeing as India is the single largest TikTok user base, the app’s parent company, ByteDance, mentioned that it suffered a half a million dollars in losses for each day of the ban. In terms of downloads, the company claims to have suffered the loss of 15 million potential TikTok downloads.
Some More Basic Facts About Tiktok
Who started TikTok?
You’re probably wondering about who created TikTok. It’s the worldwide version of a Chinese app called Douyin, which was created in 2016 by the ByteDance company. The company itself was founded by Zhang Yiming, answering the question of who owns TikTok as well.
When was TikTok Started?
As the version of Douyin that was made considering markets outside of China, TikTok was launched in 2017. That makes its meteoric rise all the more interesting, seeing as that was only two years ago.
TikTok vs. Musically
Back in 2017, ByteDance spent close to $1 billion to buy musical.ly, a Shangai startup with a US office that targeted a similar market. Their social media platform for short-form video content was also quite similar to TikTok. When ByteDance bought musical.ly, the latter was completely incorporated into the TikTok platform, including all existing data and accounts. So, Musically users could keep on using TikTok seamlessly. When it comes to Musically vs. TikTok, the latter won.
ByteDance owns TikTok
As TikTok has become such a household name, you’re probably wondering as to who invests in TikTok. However, this platform is still owned by ByteDance in its entirety. And seeing as ByteDance is not a publicly traded company, all of the ownership rights remain in the hands of the founder and any private investors. So, you won’t find much TikTok stock statistics.
Wrap Up
TikTok is definitely one of the most exciting emergent social media apps of the year. Unlike other social media apps that are much older, this is an interesting contender for the top-tier market as it’s barely two years old. Our TikTok stats made it clear – the platform is on the rise!
Stay tuned!
